At core I am a designer: a professional who enjoys problem solving utilizing Creative, UX and Design Thinking methods.
Based in NYC with almost 20 years of experience in multiple design disciplines. I have been dedicated to UX/UI/Product Design for 12, and with a strong focus on Enterprise Applications the last 5. My experience spans projects from industries such as: Finance, Healthcare, Big Data, eCommerce, Luxury Brands, and Academia. I am a User Research and Design System advocate and have learned that not only is important to empathize with end-users but also with stakeholders. Thus, my goal is to find that sweet spot where end-user and business needs meet. My approach uses foundational principles learned at Parsons NY (MFA in Design and Technology) and throughout my professional experience as a UX and Graphic Design professional. In addition, I have a good understanding of front-end development, data analytics, and I get involved in measurement plans at an application and program level.