I am a designer who enjoys problem-solving through Creative, UX, and Design Thinking methods. Based in NY, I have over 20 years of experience across multiple design disciplines, with the past 10+ years dedicated to UX/UI/Product Design—focusing primarily on Enterprise Applications.
My experience spans industries such as FinTech, Healthcare, Big Data, eCommerce, Luxury Brands, Real Estate, and Academia. I am a strong advocate for User Research and Design Systems and have learned that empathy is crucial—not just for end-users but also for stakeholders. My goal is to find the sweet spot where user needs and business objectives align.
I approach design with foundational principles learned at Parsons NY (MFA in Design and Technology) and refined through years of professional experience in multiple teams and domains. Additionally, I have a solid understanding of front-end development and data analytics and actively contribute to measurement plans at both application and program levels.
From UX to Graphic Design to Infographics a nice mix of multiple type of design work.
E2E experience map of the service, including before and after the client lifecycle; as well as features and tech layers to define that service roadmap.
Identify the root problem and focus on designing solutions that can be iterated and tested with end-users while involving stakeholders from business and tech parties.
Translate concepts to great looking interfaces, developing and scaling atomic components, up to patterns and templates that can be backed up by code.
2011
Honoree
Websites and Mobile Sites
School/University 2011
Parsons The New School for Design Website
2017
Best Interactive Patient Campaign
“Meet the Puffagins” (Atrovent HFA)
GSW
2024
Silver
General Websites-Non-Profit
GovStack: Accelerating the digital transformation of government services
Bittersweet Creative
Some training certifications. However, to learn more about my background please visit my About page.
AI generated illustration When AI becomes more human than us By Eduardo Menendez Throughout my professional career, I have spent a considerable amount of time
AI generated graphic. Original documentation was lost. By Eduardo Menendez Back when the internet was still not as robust and omnipresent as it is nowadays,
A few years ago I received a Christmas gift. It was a bottle of champagne and a box of chocolates, the latter of which really
